Sony no longer considers aggressive advertising of the PlayStation 5 necessary. CEO Hiroki Totoki confirmed that the console is in the late stage of its lifecycle, so marketing efforts will be reduced. At first glance, this is news for gamers, but it also affects your wallet.
Why It Matters
When a company stops actively promoting a product, it usually means that peak sales are behind and the groundwork is being laid for the next generation. For the PlayStation 5, this means we can expect fewer exclusives and more cross-platform releases, as well as potential discounts on the console and games.
What It Means for Your Payments
- Discounts on Games and Subscriptions: Reduced marketing activity often accompanies sales and promotions on digital goods. Keep an eye on PlayStation Store offers — it might be worth topping up your wallet or subscribing to PS Plus at a favorable price.
- Buying Games from Other Regions: If you use virtual cards to pay in foreign stores, now is a good time to look at regional prices — they can be significantly lower.
- Payment Security: During sales periods, fraudsters become more active. Use one-time virtual cards for online purchases to protect your primary funds.
How to Prepare
- Subscribe to PS Plus Extra or Premium if you haven't already — the catalog is full of hits, and with upcoming discounts it could be especially advantageous.
- Check regional pricing: for example, the Turkish or Argentine PlayStation Store often offers cheaper games, but you need a card with the corresponding region. Virtual cards from VirtCardPay solve this problem.
- Watch for announcements: Sony might unveil the PS6 in the coming years, leading to great deals on the PS5.
Conclusion
Sony's statement is a signal for gamers: it's time to look for profitable purchasing options while the console is still relevant. Use smart payment tools to avoid overpaying and stay informed. And if you want to always have access to the best prices in digital stores, virtual cards will be your reliable assistant.
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