What is Amazon Prime Day?
Amazon Prime Day is an annual sales event for Amazon Prime subscribers, typically lasting 48 hours. In 2026, the event started on June 23 and continues on June 24. This is when Amazon offers significant discounts on thousands of items, from electronics and home appliances to cosmetics and household goods.
How is the selection made?
Editors from NBC News, who have covered Prime Day for 7 years, manually select deals. They check price history, read reviews, and compare discounts with other retailers. Only products that are truly worth attention make the list. On the second day of the sale, the number of selected offers exceeded 271.
Which categories are featured?
- Tech & Electronics: discounts on laptops, headphones, smartwatches, power banks, and accessories.
- Home Goods: kitchenware, vacuum cleaners, robot vacuums, storage systems.
- Beauty & Personal Care: cosmetics, skincare, hair dryers, and stylers.
- Apple Products: discounts on iPads, AirPods, Apple Watch, and accessories.
- Smart Home: speakers, bulbs, plugs, and cameras.
How to not miss the best deals?
It is recommended to:
- Check your wishlist in advance — discounts are often time-limited.
- Use the Amazon app for price drop notifications.
- Compare prices with other stores to ensure the deal is worthwhile.
- Look for items marked as "Lightning Deal" — they may sell out quickly.
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