Apple is raising prices on its services again. Starting August 28, 2026, the monthly cost of Apple TV+ in the US will increase from $12.99 to $14.99. The $2 bump isn't dramatic, but for those who pay for US subscriptions, it's a sign: streaming is getting more expensive, and it's a trend.

Why It Matters

If you use a virtual card to pay for foreign services, this price change directly affects your budget. Especially if you have an Apple One subscription that includes Apple TV+ along with music and storage. The Apple TV+ price increase will automatically raise the cost of the bundle.

For users in Russia and other countries where Apple doesn't officially operate, paying for US subscriptions often goes through virtual cards. In this case, it's important to monitor charges: if there aren't enough funds on the card, the subscription may be suspended, and you'll lose access to content.

What Subscribers Should Do

  1. Check your current price — you might still be paying the old rate.
  2. Make sure you have enough funds on your card for the new payment.
  3. Consider alternatives: it might be cheaper to subscribe from other regions (e.g., Turkey or India), but be aware of the risks of being blocked.

How It Affects the Streaming Market

Apple isn't the first to raise prices — Netflix and Disney+ have already done so. The Apple TV+ increase is part of a broader trend: streaming services are trying to boost profitability amid competition. For users, this means the subscription basket is getting more expensive, and it's worth reassessing which services you really need.

Conclusion

The Apple TV+ price hike is another reason to review your monthly streaming expenses. If you pay for subscriptions with a virtual card, keep an eye on price updates and keep a small buffer on your card to avoid disruptions. And if you want to save money, maybe it's time to drop unnecessary services or look for more favorable regional pricing.

This article is for informational purposes and does not constitute financial advice. Prices and terms may change; check official sources for the latest information.

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Sources

This material is for informational purposes only and is not financial advice. Data and service terms may change, so check primary sources before making a payment or investment decision. Mentions of third-party brands and services do not imply official partnership, support, or endorsement by VirtCardPay.
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